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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
) k2 s# O* R4 m+ M5 V. J+ \, r2 M, C( E- l- d8 q
最具潜力彩民8 {' o4 Q/ }2 `( H
5 |$ x$ \ E6 @& `: K+ r 休闲性群体, f& r+ C' M* n t. K
7 a' N/ o& [, C
月收入5000元以上; T7 n, O# D0 c( L9 c$ a
+ M6 C- j0 A! R4 Y
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。0 K* V2 W+ P6 a) H$ ?: o
; H8 V9 u% U9 i( M3 @8 Q
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。% v3 \5 _# W7 m# h/ q) y5 F
1 a3 T7 X0 M- b0 Z0 F3 H4 J% ?
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
/ O# u; Q3 s1 o1 H$ I- S- \
0 N3 D0 V/ h) R+ R; j/ W4 e$ ?: @! E 最敢花钱彩民6 ~ P/ c" j: n k* t
8 f8 F. m% e/ U0 w4 y 娱乐性群体
7 \# _: p/ S/ G2 M: |
+ m, Z1 |2 a$ R1 L3 ]0 N 月收入3000元至5000元1 G/ e5 @. w# j! U+ C
; t4 f0 e5 m. [! ~6 T. T" c
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
: Z( G5 a' {2 b2 K3 Q
( i; x) ?4 Q6 k 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
# {' C6 n, j0 g e; f5 l K
) {8 V j" B. f$ e: d 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
# I& H2 Q. |# ? J: p" N
' ?, }( h: I5 @" K 最有目的性彩民
7 Q+ k0 N4 m' X9 F
* r) h* ]$ c9 A 改善性群体* L. ^" Z9 O) |: p; u
5 h+ E6 b, }2 i8 \2 H 月收入3000元以下
, y+ h( T* }$ b7 n4 i: x8 K
8 s( L# m2 z& r7 g0 m( l1 e 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。; B) p6 o3 Z7 Y) s+ C
; e$ f" T# p* y0 F# Y1 l 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。9 k6 S+ R R4 R1 n
, a1 c- C% u& Z$ [3 N
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]- N% ^) u/ |3 v; w
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