Array
(
[fid] => 6866
[description] =>
[password] =>
[icon] => c6/common_6866_icon.png
[redirect] =>
[attachextensions] =>
[creditspolicy] => Array
(
[post] => Array
(
[usecustom] => 1
[cycletype] => 1
[cycletime] => 0
[rewardnum] => 20
[extcredits1] => -30000000000
[extcredits2] => -10000
[extcredits3] => -1000000
[extcredits4] => -10000
[extcredits6] => 0
[extcredits5] => -10000
[extcredits7] => 0
[extcredits8] => 0
[rid] => 1
[fid] => 6866
[rulename] => 发表主题
[action] => post
[fids] => 32,52,67,447,1120,1151,1156,6750,6762,6763,6766,6769,6772,6773,6787,6796,6808,6809,6810,6813,6814,6820,6829,6830,6846,6856,6864,6865,6827,6930,6931,6776,6858,6880,6764,6932,6871,6758,6905,1116,6788,6812,6798,6736,6759,6842,6966,6767,6828,6924,6935,6936,6938,6940,6941,6826,6909,6803,6919,6911,6908,6881,6920,6912,6913,6921,6925,6922,6789,6818,6819,6872,6928,6969,6889,6888,6917,6939,6947,6961,6937,6943,6970,6869,6900,6902,6783,6817,1111,6870,6821,6951,6876,6952,6954,6960,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,1113,6778,56,6844,6878,6802,6933,6811,6923,6877,6875,6918,6892,6757,6832,6833,6795,6793,6848,6837,6849,6850,6851,6852,6853,6854,6863,6882,6836,6790,6838,6794,6791,6765,6873,555,6895,6934,6958,6944,6945,6907,6779,6886,6950,6904,6956,6862,6957,6855,6955,6959,6914,6965,6971,6972,6953,6977,6975,6903,6976,6799,6974,6824,1121,6815,6948,6879,6845,6891,6979,6866
)
[reply] => Array
(
[usecustom] => 1
[cycletype] => 1
[cycletime] => 0
[rewardnum] => 120
[extcredits1] => -100000000000000000
[extcredits2] => -100000
[extcredits3] => -100000
[extcredits4] => -10000
[extcredits6] => 0
[extcredits5] => -100000
[extcredits7] => 0
[extcredits8] => 0
[rid] => 2
[fid] => 6866
[rulename] => 发表回复
[action] => reply
[fids] => 32,52,67,447,1120,1151,1156,6750,6763,6766,6769,6772,6773,6787,6796,6808,6809,6810,6813,6814,6820,6829,6830,6846,6856,6864,6865,6827,6930,6931,6776,6858,6880,6764,6932,6871,6758,1116,6788,6812,6798,6736,6759,6842,6966,6767,6828,6924,6935,6936,6938,6940,6941,6826,6909,6803,6919,6911,6908,6881,6920,6912,6913,6921,6925,6922,6789,6818,6819,6872,6928,6969,6889,6888,6917,6939,6947,6961,6937,6943,6970,6869,6900,6902,6783,6817,1111,6870,6821,6951,6876,6952,6954,6960,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,1113,6778,56,6844,6878,6802,6933,6811,6923,6877,6875,6918,6892,6757,6832,6833,6795,6793,6848,6837,6849,6850,6851,6852,6853,6854,6863,6836,6790,6838,6794,6791,6765,6873,555,6895,6934,6958,6944,6945,6907,6779,6886,6950,6904,6956,6862,6957,6855,6955,6959,6914,6965,6971,6972,6953,6977,6975,6903,6976,6799,6974,6824,1121,6815,6948,6879,6845,6891,6979,6866
)
)
[formulaperm] => a:5:{i:0;s:0:"";i:1;s:0:"";s:7:"message";s:0:"";s:5:"medal";N;s:5:"users";s:0:"";}
[moderators] =>
[rules] =>
[threadtypes] => Array
(
[required] =>
[listable] =>
[prefix] =>
[types] => Array
(
[12] => 网球
[13] => 棒球
[14] => 高尔夫球
[15] => 拳击
[16] => F1赛事
[1562] => 2020双旦嘉年华
)
[icons] => Array
(
[12] =>
[13] =>
[14] =>
[15] =>
[16] =>
[1562] =>
)
[moderators] => Array
(
[12] =>
[13] =>
[14] =>
[15] =>
[16] =>
[1562] =>
)
)
[threadsorts] => Array
(
)
[viewperm] =>
[postperm] =>
[replyperm] =>
[getattachperm] =>
[postattachperm] =>
[postimageperm] =>
[spviewperm] =>
[seotitle] =>
[keywords] =>
[seodescription] =>
[supe_pushsetting] =>
[modrecommend] => Array
(
[open] => 0
[num] => 10
[imagenum] => 0
[imagewidth] => 300
[imageheight] => 250
[maxlength] => 0
[cachelife] => 0
[dateline] => 0
)
[threadplugin] => Array
(
)
[replybg] =>
[extra] => a:2:{s:9:"namecolor";s:0:"";s:9:"iconwidth";s:2:"60";}
[jointype] => 0
[gviewperm] => 0
[membernum] => 0
[dateline] => 0
[lastupdate] => 0
[activity] => 0
[founderuid] => 0
[foundername] =>
[banner] =>
[groupnum] => 0
[commentitem] =>
[relatedgroup] =>
[picstyle] => 0
[widthauto] => 0
[noantitheft] => 0
[noforumhidewater] => 0
[noforumrecommend] => 0
[livetid] => 0
[price] => 0
[fup] => 6770
[type] => forum
[name] => 怀旧版块
[status] => 0
[displayorder] => 0
[styleid] => 0
[threads] => 82288
[posts] => 536551
[todayposts] => 0
[yesterdayposts] => 0
[rank] => 150
[oldrank] => 151
[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
[domain] =>
[allowsmilies] => 0
[allowhtml] => 0
[allowbbcode] => 0
[allowimgcode] => 0
[allowmediacode] => 0
[allowanonymous] => 0
[allowpostspecial] => 0
[allowspecialonly] => 0
[allowappend] => 0
[alloweditrules] => 0
[allowfeed] => 0
[allowside] => 0
[recyclebin] => 0
[modnewposts] => 2
[jammer] => 1
[disablewatermark] => 0
[inheritedmod] => 0
[autoclose] => 0
[forumcolumns] => 0
[catforumcolumns] => 0
[threadcaches] => 0
[alloweditpost] => 0
[simple] => 81
[modworks] => 0
[allowglobalstick] => 0
[level] => 0
[commoncredits] => 0
[archive] => 0
[recommend] => 0
[favtimes] => 2
[sharetimes] => 0
[disablethumb] => 0
[disablecollect] => 0
[ismoderator] => 0
[threadtableid] => 0
[allowreply] =>
[allowpost] =>
[allowpostattach] =>
)
|
三种因素推动彩市健康发展：彩民是内在动力
[复制链接]
|
当前离线
经验:
天策币:
活跃币:
策小分:
总在线: 2606 小时
本月在线: 0 分钟
|
|
2011年上半年天朝彩票行业以31.0%的速度快速增长着，离不开社会公众对公益事业的贡献。在天朝彩票发展的几十年中，社会各界都很关注彩市发展热点问题。近年来彩票种类不断丰富，舆论监督气氛浓郁，彩民群体逐步扩大，这些都是推动天朝彩票行业迈向健康发展之路的三个重要因素。
2 L4 S, {8 ~: }4 [- m9 A* s6 z好产品是彩票发展的硬道理
2 j7 d. ^3 ]2 V8 T天朝彩票发行之初，无论从彩种、返奖金额来看，都无法与当今彩票优化程度相提并论，天朝彩票两大发行机构体彩和福彩为彩民创造了集公益、娱乐于一身的休闲文化盛宴。我国现在彩票种类有乐透型、数字型、即开型、竞猜型，其中又包括大盘、中盘和小盘玩法，又可划分为数字、排列、高频等一应俱全，各省市地方玩法更是举不甚举，如江苏7位数、浙江6+1、福建36选7。体彩超级大乐透和福彩双色球皆属占主导地位的乐透型游戏，2011年上半年乐透型彩票销量占彩票总销量62.1%。这种乐透型游戏也是全世界彩民喜闻乐道的玩法，占据彩票游戏的半壁江山。
* W6 k; K5 t4 ~. Y! _$ Z5 F& L彩民是行业发展的内在动力
& t8 j/ a6 x, I+ g6 ~& m t( {在彩民的参与监督下彩票行业得以健康快速地发展，无论你是中过5元、10元小奖的彩民，还是捧着1.77亿元回家偷着乐的超级大乐透大奖得主，彩民的角色在当今初具规模的彩票销售中都是功不可没。据初步统计，目前我国约有比较稳定的彩民群体约2亿人，人均年购彩额达1000元。市场化的发展自然要顺应社会民意，才不会被抛弃，在彩民对彩票信息公正公开程度提出更高要求时，国家体彩中心实施了一系列体现体彩公正透明的举措，“走进体彩、走近奥运”，“奥运明星开奖计划”，开奖现场对公众开放等都是在彩民的呼声中得以实现。如果彩票行业和机构想完全得到彩民的认可，消除不实的质疑声，最好的办法就是倾听彩民的声音，他们才是这个行业发展的内在动力。& C' e. M& R5 R6 z: `
媒体是彩票发展的催化剂% t) [9 _& G! u) k! H: o" @# T
在市场化演变中，运用媒体正确引导彩民购彩，宣传公益用途，是彩票机构市场运作的成熟表现之一。至今为止彩票销售点仍是与彩民最直接进行交流，体验式宣传的典型，而报纸、网络、电视、广播丰富了信息传播渠道，辅助进行营销宣传，针对多样的购彩人群。媒体专注点逐渐摆脱只宣传大奖和刺激彩民投机心理，转向依托公益理念，理性投注，推动彩票行业健康向上发展，连接彩民与彩票发行机构的桥梁。如今，众多报纸媒体开辟彩票专栏，彩票中心也加大重视媒体宣传，因此彩票宣传也去得了显著成效。比如，2011年体彩“超级大乐透”在派奖期间，创新宣传方式，与有丰富国际经验的广告公司合作，制作广告片“惊呼”，向全国百余家大小知名电视台、广播台、网站投放，广告创意新颖。借助事件营销手法，运用新媒体微博，网络直播等方式报道体彩开奖细节，公开大奖兑奖环节，提升体彩品牌的知名度。媒体是一个面向社会，监督行业行为，发现问题，督促彩票发行机构改进问题的公开平台，因此彩票市场化过程中不可回避地要受到媒体的监督。 |
|
|
|
|
|
|
|
|
|
