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[table]
! k9 R6 w) N3 ~+ j! M[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
+ L2 Z" U6 n( n. d; j
; w+ L; g2 I) s) \( @4 Z$ g+ o 最具潜力彩民
0 w- v& O* m4 @$ ~) o9 j& \8 Z" S% X
休闲性群体4 y0 \0 Q7 R# W
/ A5 C+ f5 w1 Z, c3 ~ {1 O 月收入5000元以上, X7 h; V2 y( U- ^0 f. z3 A
1 s$ t+ u$ F/ `7 M 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
: L5 Q7 V8 f" Z2 \) W6 V9 m
7 I& q/ J% a9 q* W6 E2 a0 c 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
% m8 C J+ x4 F3 i5 X1 c. F# v! M1 y2 Z
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
: p7 O" r5 W& P/ H4 R1 s
- H2 _! i3 O( y# j' g& o; A 最敢花钱彩民8 z" D1 p+ [! p* Q
+ d& W9 R M; i/ L8 p* u4 C 娱乐性群体
9 i+ G" S) }# e7 B) N# c
0 |: Y' H8 |7 x: w* r) b 月收入3000元至5000元
& r' S, i& A {8 ?
_8 C& y& d. ~3 [! i 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。9 v8 u: E- P+ `- Q- a6 T# G8 u
Y0 K7 X* W3 T) o 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
8 W7 ~& |# O; g4 s$ F! O% }8 z1 X u
1 ?6 T" d5 ~/ J. @. C8 c8 A. C 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
- V6 g: ^- L& `/ A9 w5 a$ D v6 z8 J, ], Q. E
最有目的性彩民3 ~! S# B) O' o2 g
# z( J# Y* M- j0 ^9 F: A
改善性群体 E0 F' M6 D/ |" `
$ p5 q z* |. k5 t$ ]# H
月收入3000元以下
4 _+ p3 g0 _ T4 ]# C9 i
* g& S. u1 ?% V2 w 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
- w1 D: _0 ?; `- ?) |, a* q+ H
( s) b+ ] p2 G) k7 C 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。6 l' @9 s6 C) E( m4 K1 L
, Z5 V; o' c( V" y" k* |- G+ Z 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]1 ?% ~6 X0 R4 T, N
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