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[table]
/ t+ O9 N9 h& ]; ^& E5 R! H& Q[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。6 l% N4 ~ \1 T G2 g' p' n4 ?
' @- V$ @/ P8 i! J* J5 c! E% k4 T
最具潜力彩民0 [- d5 w! ~5 W+ Y% M2 c8 P
: s# g( m3 k" O3 d 休闲性群体
: ]& q; h) e' b* a, R+ t0 K: J4 ~1 n& Q$ _
月收入5000元以上) A$ x/ B6 {7 v+ n8 l* O
3 V. ?6 ` n, l 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
. k1 f! _5 X9 A" |8 }+ _) J' W/ J9 y5 ~$ b4 R1 _& q2 ]
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。( t) a5 T' R/ w$ |. b9 O0 e
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因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。( J2 }+ o) T) I# [# k; W0 s
5 I$ D, _ w( e$ \ 最敢花钱彩民/ ?3 W9 m0 g* u3 y h* U0 m
# S# v+ k4 [6 l
娱乐性群体3 t: |0 ]( w7 N) o" ^8 g$ d4 y3 J
6 C% d- a4 W5 K% i, }; n 月收入3000元至5000元# n x) j6 M* G# i, x! t. K3 [
3 e" K9 @, t3 I
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。. m6 P+ B0 \0 r5 c6 P; {
" ]6 c, o' _' S1 r; t9 r8 C: L7 K 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。6 y$ w* x/ x! j# Q/ P
( b. K& L, B! J. S! f 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。: I8 V7 }) a* ~1 O- m
' @# |5 c8 u9 C# o2 j5 K9 O 最有目的性彩民
1 |! q2 J1 [+ P# u9 b0 m7 I
1 z3 `5 Y; }! N* F# i$ V* D8 b 改善性群体
: U5 `1 i& H2 c- l2 K G, D D+ A' s8 {; R
月收入3000元以下/ h8 K- @2 r5 b; s3 y7 y7 h1 ]9 J
) z! }4 T7 ]7 D z 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。( N4 D2 e }9 i$ [+ m; w) M
' O/ p- y2 G/ u0 a1 T 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
2 i$ \5 N: y, y- C
6 t1 |9 [- @! M9 Y" p" V9 y 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
v/ L" Q! X! u: O, B: E* G[/table] |
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