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[table]
1 f& m, }: e: q' Y1 s/ f[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
4 B( C) H" @. R" V1 g0 q) C* l* q
! o2 t, N4 t+ D: x" Y! ] 最具潜力彩民
4 M V0 V1 |8 e+ b9 o" I( R) r j- h. H9 M
休闲性群体
6 I" x2 y) d+ k) r, {; b8 W9 B
! L+ g+ B) f0 \! ~: { 月收入5000元以上% q' L7 E! I% Z. s% F4 k' P$ F _
# B" p. w5 F5 i2 l# S/ a. V1 V
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
4 l: I, P1 }$ b9 U' W' A( K
% w& F- N4 i/ S% p0 x5 M. W& _/ k( A 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。' M7 f" O5 V- k$ H
/ b" |2 i9 p4 `1 H
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
$ v, R9 g! \0 W) J: I a8 [/ }+ w* d5 f& R+ n5 A2 f
最敢花钱彩民
" L1 S% S: K$ T* C
5 q1 `, D# t) g+ w8 l# @6 A 娱乐性群体+ w. w5 l. t( s" x/ s* q- s
; P t- T j1 N 月收入3000元至5000元1 h$ V. [( H1 n# N2 `% E
: ~+ [9 e2 R7 }( C0 ?' l1 K1 e
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。6 k5 f: t( X+ ?( K
2 |7 N( ?+ B+ N Z5 _& P
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。* \" W/ ]7 b1 T0 I
8 F+ P* Y& D5 N# g( c. ~) s4 Q
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。/ ^' ~: D+ m* K0 z& D- i P
$ C0 \3 Y8 f& X5 G) D/ o
最有目的性彩民
# w3 t! J/ O: D/ n+ v- k1 Z1 c; ^1 \5 X# t
改善性群体7 w, N) _2 Z- I0 I
2 a$ M. C0 N# Q& N8 | 月收入3000元以下8 B* }8 ]$ i `" T
1 m, o! ?* e4 C' }7 V% a
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。; ~0 x4 Z2 o- |" n9 m! P
, p D5 U: Z" `. {, r5 S r" t4 ` 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
% Y! V" R# I. z
, d q+ Y4 l( j& [' B( ? 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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