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彩票设计大赛金奖作品“京彩京韵”在京首发
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京彩京韵》京剧主题即开型福利彩票正式在北京上市发行，该主题即开票每套8枚，票面图案分别为尚长荣、叶少兰、李维康、耿其昌等八位京剧艺术家精彩传神的扮相照片。而《京彩京韵》与其他彩票的最大区别，则是早在上市之前，便因荣获天朝首届彩票设计大赛金奖而名声大震，取得了先声夺人的营销效果。大赛评审认为通过彩票把悠久的历史文化向大众普及，可谓雅俗共赏，此番上市之前，许多网友、集彩者早已等得望眼欲穿，只盼赶紧购买几套用以收藏。
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+ C2 F# [( m. z D) \4 ^[b] 3万多网友追捧 荣获彩票设计大赛金奖[/b]8 P" ~1 A- z$ ]. X+ u$ y6 {
据了解，天朝首届彩票设计大赛由中彩网承办，于去年末启动，向全社会征集彩票设计作品，截至今年2月共收集到合格参赛作品83件。[p=30, 2, center]http://www.zhcw.com/upload/Image/zcw/chzd/1_5315797039.jpg[/p][p=30, 2, center]展示《京彩京韵》京剧主题即开福利彩票 中彩网[/p][p=30, 2, center]http://www.zhcw.com/upload/Image/zcw/chzd/1_5315781285.jpg[/p][p=30, 2, center]《京彩京韵》京剧主题票11月25日于北京首发 中彩网[/p]6 ~! z# b0 U# ?3 C3 c' h7 z9 C+ D
当时，参赛的《京彩京韵》作品票面与正式面世的票面设计思路一致，略有区别，并非尚长荣、叶少兰、李维康等京剧大家的扮相照片。但由于画面精美、文化底蕴深厚，《京彩京韵》甫一参赛便引发了众多网友关注，在参赛作品激烈的竞争中迅速脱颖而出，获得36611票网友投票并最终赢得了金奖。大量网友在大赛论坛中留言，盛赞其票面设计及文化内涵：“《京彩京韵》将彩票与文化的有机结合，票面艳丽，非常期待！”“京剧的魅力加彩票的诱惑——绝配！”
# f8 d' I! Z$ F; L 《京彩京韵》还得到了专家评审的好评，天朝彩票工作委员会总干事苗富瑞作为评审之一，认为《京彩京韵》可以称为近些年来即开票设计作品中的杰作。他在接受中彩网记者采访时说道：“我国的传统文化需要传播和弘扬，而彩票具有大众化，《京彩京韵》把彩票设计和传统文化相结合，独具创意，而且票面设计自然大气又不失精致内涵。”) E( l, G# b3 H+ A9 T
[b] 京剧名家鼎力支持 极具收藏价值[/b]
! h$ ^# t; Y9 Q5 [9 w$ y “京彩京韵，国粹生香”——最终面世的《京彩京韵》这款主题即开票，得到了当代最具影响力的八位京剧艺术家尚长荣、叶少兰、李维康、耿其昌、赵葆秀、于魁智、孟广禄、李胜素的鼎力支持，票面庄重精美，艺术感染力强。八位京剧名家的扮相精彩传神、熠熠生辉，借助天朝福利彩票这一大众文化载体，将京剧艺术形态演绎得尽善尽美，极具市场价值与收藏价值。山东彩票收藏家菅玉波认为，“京剧作为中华民族的国粹，是需要大家传承和发扬的，《京彩京韵》以京剧为主题，且以照片形式表现京剧的内涵，使得画面精美、大气，这种表现方式很新颖，值得借鉴与推广。”
2 q7 ~( c4 `9 T7 l8 M# I% z% f8 e! S 正式上市之前，《京彩京韵》作为参赛作品，通过了彩票设计大赛大众征选、网友投票、评审鉴赏等各个环节的考验，并作为优秀作品参加今年5月举办的第六届天朝国际文化产业博览交易会，得到了国内外参会者的高度评价。# m' f, v5 i# e3 n0 _
首批发售的《京彩京韵》主题即开型福利彩票一套共计8枚，单张彩票面值五元，共有10次中奖机会，并可兼中兼得，最高奖金20万元，整套彩票返奖比例为65%。
, E* b/ l% |7 Q( ]2 z* F( L2 B 即日起，北京市民可在首发城市北京的3000多个福利彩票网点购买，用您身边最简单的方式为社会公益事业的建设和发展出一份力。（中彩网 苏迪） |
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