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足彩派奖可以发力于食用油 彩票市场营销获双赢
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从新赛季一开始，关于足彩将要进行大派奖的说法就在彩市流传，如今，还是只听楼声响，不见人下来，于是有些省市中心忍不住向国家体彩中心要求，能不能将派奖时间尽快定下来，省得彩民老是问起而地方体彩中心又无法给出权威的说法而被动。. \8 o" T; j2 m0 t5 u5 G" ?4 x
在我看来，足彩大派奖迟迟不见动静可能还是跟派奖方法的选择有关，以往数年足彩也曾经有过多次派奖，然而真正起到良好效果的派奖却少之又少，往往在派奖时销量有所提升，而派奖结束时，则又回归平淡，派奖的效果大打折扣。
" |1 R2 a( t% a4 ~5 e: k [b]近期，安徽福彩中心将派奖与食用油结合起来，在这个物价涨声一片的背景下，安徽福彩一出手就赢得掌声一片。[/b]& P3 G$ q3 h; _
[b]据报道，从11月1日起，安徽省福彩开展“回馈彩民，回报爱心”活动，该活动在短短几天内获得当地彩民热捧，11月4日一天便送出900桶食用油。[/b]3 B) A v7 Q# g
据介绍，本次活动主要针对3D和15选5两个玩法展开。彩民凡购买福彩3D或15选5单张票额20元(含)以上的，且中得3D组选奖(含组三、组六)或15选5一等奖的，均可获得1.8升金龙鱼第二代食用调和油1桶(一张票内按中奖注数计算，多中多得)。活动从11月1日正式开始，将于12月31日结束。
4 z/ v8 j& b5 w0 r “这段时间食用油正涨价，现在买彩票中奖还送食用油，省福彩这个活动好。”合肥市福彩站主高女士告诉记者，自活动开始以来，彩站销量出现明显增长。而安徽省福彩中心工作人员告诉记者，本次活动经费由省、市两级福彩机构共同承担，在采购食用油时亦进行严格把关，确保质量。
- I5 C2 u& g+ H0 g, B “相信马上就会突破一千桶。因为15选5这个玩法的奖池已经高达1648多万元，这一罕见高奖池必然会拉动销售。”工作人员说。
2 I) B/ u7 J$ V$ y- v0 X% o l K$ l1 ~% s, Y
曲昌春点评：市场上最高明的手法就是双赢，安徽福彩的促销就是典型的促销。如今关于涨价的名词越来越多，“糖高宗”，“豆你玩”，“蒜你狠”，“苹什么”，甚嚣尘上，安徽福彩将促销着眼于民生，在我看来远比什么欧洲游、香港游来的实惠，毕竟彩民植根于老百姓之中，让老百姓得到真正的实惠才是真正的王道。
3 n2 i& d& w0 E+ e 如今足彩派奖悬而未决，不如就将目光锁定在民生上，这样既可以赢得喝彩，又能赢得关注，即使足彩销量不会立竿见影提升，但至少在最大程度上提高了体育彩票的美誉度。
) ?5 t- H( t# J- A: F 眼睛向上，只看到瓦蓝的一片天，眼睛向下，就会看到一片浓郁的大森林！ |
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