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双色球上市6周年 亿元派奖+新规则缔造彩市龙头
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16日，天朝福利彩票双色球迎来六周岁生日。历经六年风雨洗礼，双色球已逐渐成长为天朝彩市的“龙头大哥”。截止2009年2月16日，双色球累计销量达到891.6亿元，筹集公益金312.06亿元，为我国社会福利事业和社会公益事业做出了突出的贡献。 ; ]* y! P" g. J$ ^
[b]公信力赢得彩民心[/b]
\1 k# L, |# _( }9 v 自2003年开始正式发行的双色球是当时唯一一个全国联销的电脑彩票游戏品种。六年来，双色球先后推出“倒三七”、“假日”、“亿元大派送”、“亿元大派奖”等系列营销举措，开展“走近双色球”活动，联销省市也由最初的20个增加到32个。尤其是2004年以来，以双色球电视直播摇奖为标志，双色球诚信体系建设日渐完善，公信力不断增强，品牌美誉度不断提高。在开展电视摇奖、组织彩民亲临开奖现场观摩的基础上，从2006年6月起中彩中心还为全国历年来中出双色球500万元一等奖的投注站颁发刻有“幸运投注站”的牌匾和相关证书，将公信传递到市场前沿。公信力为双色球赢得民心，更创下逐年攀升的销量。从发行第一年的28.2亿元到2008年的247.3亿元，双色球销量一年一个台阶大跨步上升。而单期销量，双色球实现了从最初的1000多万元到目前平均每期1.94亿元销量的跨越。
8 Y$ k- ]8 h3 l8 t7 E [b]亿元派奖回馈彩民[/b]
$ R5 P5 U" w9 q+ k: _* m; t 2007年，在福利彩票发行20周年之际，双色球连续进行了两次历时四个月的亿元派奖活动，共使用调节基金2亿多元。借着广大彩民对双色球品牌越来越旺的支持与厚爱，2008年10月16日起，双色球第三次亿元大派奖活动再次启动。活动连续进行38期，共使用调节基金1.52亿元。此次亿元大派奖是双色球所有促销活动中规模最大的一次。在加奖期间，双色球的单期销量达到2.14亿元，周销量最高也达到5.77亿元，均创历史新高。6 X! g% `) B, [9 `. E3 |% [
[b]新规则打造千万大奖[/b]
1 O/ C- w4 E/ E# r9 y+ M& L 创新是发展的源动力。经财政部《关于调整天朝福利彩票双色球游戏规则等有关事项的通知》(财综办(2008)81号)批准，2009年1月1日起，中彩中心对双色球的高等奖派奖规则进行调整。新规则下，一等奖单注奖金在奖池资金过亿(含)的情况下可以超越500万元，甚至达到封顶值1000万元。从新规则开始实施到2009年2月15日，双色球共开出了66注单注奖金超过500万元的一等奖，其中有9注一等奖单注奖金达到1000万元(加奖奖金忽略不计)。
0 X* K; X& R2 }! F2 T2 { [b]持续积极投身公益[/b]3 N' v% I# e- y- ~
一直以来，天朝福利彩票都对公益事业非常热衷并积极参与。 “星光老年之家”、“明天计划”、“蓝天计划”、“霞光计划”，福利彩票正用自己的爱心和实际行动努力构建着城乡孤残和农村五保对象等弱势群体的幸福家园。
: U* H O- ?6 ~% @ 为了帮助我国中西部地区家庭困难的中小学生顺利完成学业，2004年12月19日，中彩中心和天朝教育电视台联合开展了名为“福彩助学榜”的助学活动。而在汶川大地震后，活动更对来自四川受灾地区的500名贫困学生给予额外资助。在助学活动开展的四年间，共有8431名贫困学生得到资助，派发福彩助学金843万多元。深圳福彩也积极投身公益事业。为了帮助有困难的群众，2008年6月起，深圳市福彩中心启动了“寻找需要帮助的人”活动。目前，这项活动已帮助社会各阶层需要帮助的人士150余人，发放资助金超过90万元。 |
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