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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 V( c5 A8 I% M" k9 ^
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。
2 k) O. B3 ^- D' V6 ^: A& ~5 P 该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
- E# d, c3 f$ e4 T5 i 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 / U; N: G$ G3 s7 p' v* F5 n" z
外观尺寸：高1,380米×宽316米；总面积436, 250平方米
& p T2 u3 d) {9 h 广告牌面积相当于：
5 q+ N. I& K" }& g3 P f7 n. ?& ^( q-- 50个足球场
% ] O/ U9 r/ b. ` _/ e-- 651个网球场 $ y2 W4 Q( g9 s% e5 _" f/ `4 B
-- 62个伦敦特拉法加广场 (Trafalgar Square) # M0 x) p) X& r5 K! H9 n; y
你可以在这里塞下约4,847,222个足球 ! C& L" _. w3 d Q
或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。
1 m% H. ^* @) e+ q, q1 x; m+ g/ H' }长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
: M% ` m: Z9 Q4 h-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
8 s b6 l7 V* d' l-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 / @( v7 Z5 t" R. I# q0 E
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
1 Z# U# q9 c+ I2 o! z-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
; H0 l% }, i2 F, W+ [$ c ~% }4 l 字母的大小：44米高×21至41米宽 9 j, P9 h2 q7 f: \
使用的植物：
k! Y2 g% F4 x, J8 L“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子）
' d/ A4 q/ d, F0 ~9 Q1 g“FOOTBALL” = 草坪（40千克种子） 7 y- X9 o" Z! R1 G" G' ]
“AND” = 法国金盏花（超过53,000株）
0 ]$ p# U6 H3 X( g7 T' j“STILL” = 罂粟（10千克种子）
9 x8 j) {9 F/ G“FOR” = 泥土 8 _' i4 o- J' S. k7 @$ L
镶边 = 甘菊（70千克种子）
2 [/ @3 ~* O: }" x' Q |8 L背景 = 小麦（9吨种子）
4 ~9 n1 k& ~; ]+ U' O& X* `‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
" f+ p" X4 `' y* @7 I+ V 时间框架： 2 |) f+ J! `: Z( O- t/ h( ^- n( H1 K
2008年2月18日，测量场地
. V3 Y+ Z. B) \9 y2008年2月28日，播种甘菊和小麦
+ ?7 T5 k5 p/ k2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 X7 N$ J" w4 o4 Z1 G! f( O7 `
2008年3月25日，种植草坪
6 d \9 i( I. P+ f1 V. N( C2008年4月7日，播种油菜、芥菜和三叶草
! A2 a4 ^' s* H; T q' @2008年5月15日，栽种法国金盏花 / R4 D m8 y' B& ~' V/ e1 }
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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