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湖南省永州43119133号投注站刮出金凤凰
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43119133号投注站位于湖南省永州市江华瑶族自治县沱江镇步行街，业主卿春和叶萍萍是一对夫妻，很多老彩民把他们的姓连在一起戏称为“亲热”投注站。该站走过了四个春秋，由原来名不见经传的小站，今年一跃成为江华县彩市的大哥大，不仅电脑票销量成倍增长，销量第一，刮刮乐销售更是异军突起，销量名列榜首，成为了江华彩票销售的“双冠王”。成绩的取得来之不易，特别是刮刮乐的经营凝聚着“亲热”夫妇的心血和智慧。
! ^6 w& q- Y# j) `" [4 ~& W[b] 心态决定行动[/b]
R, [0 p% l* @; {& S 刚开始，该站对刮刮乐销售抱有成见，为了证明不卖刮刮乐是正确的，他们找出了许多理由——手续繁杂容易出错，影响电脑票销售，没有市场难推等等。一直不主动卖，锁在箱子里，封闭了自己的思路和财路。所以，每月销量只有两三千元，象征性地完成任务。后来一件小事，改变了他们的观念。有一位顾客拿着200元来买 “勇士闯关5”， 叶萍萍答道：“你不如买双色球吧，如果你要刮刮乐，我从箱子里拿给你。”那顾客笑笑走了。这让“亲热“夫妇傻眼了，他们静下心来，开始反省原来的想法是否错了，最后找出刮刮乐卖不起来的原因是心态不端正。他们经过思考，豁然开朗，认识到销售刮刮乐不是任务，是财神，很多站点却把财神挡在门外。4 B% R9 g6 L( ~# E$ S
[b] 心动还得行动[/b]( J0 w6 h9 d7 p# [: k: ]# p
观念通，路路通。该站很快采取了措施，重新布局，将门头、墙壁、背景图全部更新，设置大展柜、中奖栏、宣传栏，组建刮刮乐沙龙，连桌子、椅子、墙壁、柜台都充分利用起来，把刮刮乐废票整齐、艺术地一一粘贴。不贴不知道，一贴吓一跳，整个站点好像刮刮乐精品店一样，热烈、新奇的购彩氛围，让人驻足。他们从中心站一次性领取2万元刮刮乐，铺陈在大展柜里，亮丽的彩票琳琅满目，很多过路客和彩民不由自主地要刮一刮。良好的购彩环境，吸引了顾客的眼球。
* J$ v5 I3 P3 e[b] 边卖边学边总结[/b]$ n1 M, X% O: r3 J$ v; L' T: d
据“亲热”夫妻讲，其实每个站点，只要重新布置，把刮刮乐整齐张贴好，刮刮乐销量就会提升很多。但要更上一个档次，还必须边卖边学边总结。现在刮刮乐的种类太多了，每一种都有其独特性，不仅要了解刮刮乐的基本玩法，还要根据不同的彩民推销不同的票种，并且使用一些小技巧，如看到情侣，热情地说到“你们俩今天手气肯定不错，可以多刮几张”，说起来很简单，关键是要边卖边琢磨。作为业主和销售员只有多学习多总结，才能跟上彩票销售发展的趋势。
/ x) V& d& N0 d' D! p 43119133号投注站经过夫妻俩的打拼，将小麻雀变成了金凤凰。现在，他们又有了更大目标，准备做一家刮刮乐销售专卖店，拿下明年永州市的刮刮乐销售冠军。(蒋汉云 周建非) |
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