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[网球]
尼尔森数据：小威在美影响力下降 仍超费德勒莎娃
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新浪体育讯 北京时间9月1日，黑珍珠塞雷纳-威廉姆斯在美网首轮中轻松过关，虽然她的影响力在下降，但是在体育圈内仍属超级巨星。尼尔森调查的某项流行度指数显示，她仍远比莎拉波娃(微博)、费德勒等网坛巨星排名靠前。
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N-Score是一项评估认可度、流行度的参数，这一项指数根据不同人群、一共46方面的参数来确定。而在2009年发生“脚误门”大骂裁判之后，小威的这一指数发生了显著的下滑。在事件之后的12个月之内，小威的N-Score指数从213猛跌至131。不过这并未影响到小威自己的信心，在一份半官方的声明之中说到“我还是很受欢迎的，很多人都跟我说他们觉得我超酷。”
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在尼尔森机构进行的调查中，对于小威持“喜欢”或者“很喜欢”的人的比例从42%下降到了38%，而不喜欢她的人则从3%增加到了6%--网坛另外两位超级巨星费德勒和莎拉波娃的喜爱率分别为52%和57%。另外对于塞雷纳的认知率从48%下降到了42%，而这一数字在2005年则是高达57%。“小威的公众认知度很高，但是她的正面评价率却没有很高过。她有时候有点偏，并不是很多球迷的最爱。”尼尔森体育部的副总裁马斯特这样说到。“在很多情况下，认知度等同于人们对于你的名字和面孔的记忆。但是有些情况夏夜不同，不如迈克尔-维克，他的名字为人熟知，但是他的面孔却有些陌生，因为他经常佩戴着头盔。”! j f( ?+ B+ E3 |; c" U) D: {
. Z {# E; W/ }( j1 K 当然即便是影响力有些下降，但是她和姐姐维纳斯(获得169分)仍旧远高于莎拉波娃的43分，不仅仅是最为受欢迎的网球女球员，也是最受欢迎的女运动员。同时姐妹俩的分数也高于阿加西、金夫人、艾芙特、纳弗拉蒂诺娃、麦肯罗等退役名宿，也高于费德勒的57分。罗迪克和纳达尔的分数都在30多，而当下的世界第一德约科维奇只有14分。“如果他能拿下美网，我想这个数字会有很大的提升。”* o7 h, ?: B7 c4 T& i# {; u
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对于为何在数字上有如此大的差别，马斯特表示即便是1分也是好消息-证明人们对被调查人有认可度。同时这一指标是指数级的，而不是线性的，这意味着1到100的差距比100到200之间的差距大。70%的明星的分数都在1-30之间，所以即便塞雷纳当下的分数下滑到了131，仍然属于超级巨星的行列。此前泰格伍兹的分数曾经超过了800分，而当下只有93分。 |
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