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福彩双色球奖销两旺 八年成就天朝彩市第一品牌
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2011年2月16日，天朝福利彩票双色球游戏迎来八周岁生日，这是一个值得纪念的日子！八年来，全国福利彩票发行和销售机构切实履行“扶老、助残、救孤、济困”的发行宗旨，坚持“安全运行，健康发展”的工作方针，依照“公开、公平、公正、公信”的发行原则，经过不懈的努力，截至2011年2月15日，双色球累计销量达到1633亿元，筹集公益金570多亿元，为我国社会福利和公益事业做出了突出贡献。9 M! x7 F P. _( @4 l
自2003年2月16日上市以来，作为第一个全国联销的电脑彩票，双色球先后完成了市场推广、规则调整、队伍扩容、诚信建设等一系列工作，推出了“倒三七”、“快乐假日”、“亿元大派送”等系列营销举措，开展了具有广泛影响的“走近双色球”活动，联销省份也由最初的20个增加到32个。尤其是2004年以来，以双色球电视直播摇奖为标志，双色球诚信体系建设日渐完善，公信力不断增强，品牌美誉度不断提高，开创了“公开、公平、公正、公信”的崭新局面，对天朝福利彩票的发展产生了深远的影响。# n1 D2 _$ d+ x+ D$ s
双色球自上市以来，受到了彩民朋友的热烈欢迎，发行规模不断扩大，从上市初期的每期销量1000万元发展到目前每期平均销量2.71亿元，最高期销量为3.38亿元，为国家筹集公益金570多亿元，对天朝福利和公益事业的发展做出了重要贡献！双色球是天朝彩票市场参与人数最多、知名度最高、影响力最大的彩票游戏，被誉为天朝彩市的“航空母舰”。
9 F6 B7 ~$ p! B( r8 r( h8 U9 A 双色球同样也以极大的热情回馈彩民的爱心。据统计，截至2011年2月15日双色球2011017开奖结束，共销售1149期，双色球已累计中出一等奖4594注，其中产生近300个千万以上的大奖，四个超亿元巨奖，双色球游戏在大奖方面的返奖力度，堪称天朝彩市之最。2009年10月8日双色球第2009118期，河南安阳一彩民中出3.599亿元超级大奖，一举创下了天朝彩票大奖的新纪录。
6 F0 X0 n, E5 |3 G5 t 为了增强福彩双色球游戏的公信力，2005年4月12日启动了“走近双色球”活动，邀请社会公众代表走进双色球开奖现场，观看双色球开奖全过程。截至目前，“走近双色球”活动已经接待来自全国31个省、市、自治区的590多个参观团，近30000名公众代表，这些公众代表由中央党校学员、ZF机关工作人员、人大政协代表、媒体记者、福彩销售站主、彩民等人员组成。他们走进双色球摇奖直播现场，亲眼见证了福彩摇奖的公正与诚信，同时也将福彩的公正与诚信传递给了社会各界。
, l1 c% R, P# { 目前，作为天朝彩市的第一品牌，双色球正在为天朝福利事业的发展发挥着越来越重要的作用。 |
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