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刮刮乐去年卖了200个亿 同比增38.6%粤销量24亿
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2011年，全国福利彩票总销量为1277.97亿多元，较2010年增长了300多亿元，同比增长32.02%。其中，刮刮乐即开型福利彩票年销量首次突破200亿元，达到了200.4亿元，同比增长38.6%。在全国各联销省份中，广东福彩刮刮乐销量近25亿元，稳居全国之首。 $ K/ B2 |" s1 s e d
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[b]广东近25亿超山东 [/b]& }4 t% g, S e' y- `: u
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在2011年，全国福彩刮刮乐即开票销量达200.44亿多元，在全国福彩总销量所占的比重为15.68%，和2010年相比，增长了38.65%。其中，全国刮刮乐销量前8名的省市分别是广东、山东、江苏、浙江、北京、河南、辽宁和四川。其中，广东刮刮乐销量高达24.9亿多元，远超山东省4亿多元，居全国刮刮乐销量之首。
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1 q5 V. Z0 R$ `/ ?$ d3 q6 s据统计数据显示，在刮刮乐销量排名前8的省市中，广东、山东、江苏、北京、河南和四川的刮刮乐销量在当地福彩销量中所占的比重都超过了15.68%。其中，北京市刮刮乐销量占当地福彩销量的20.83%，占比名列第一，河南刮刮乐年销量占河南省福彩年销量的20.72%，仅次于北京。由此可见，北京与河南两地的彩民对刮刮乐青睐有加。其次，山东和四川的比例分别为18.91%和17.81%，分列第三、四名，广东刮刮乐销量占当地福彩销量的17.69%，比例稍微低于山东和四川。
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N9 e) i! Z+ A* r7 w. _- ][b]品牌游戏促进销量 [/b]/ u/ M: K- [! u$ |" [. h! H
( _2 N' F9 F F' a7 t p* G. B8 n刮刮乐即开票的销量稳步提升的背后，究竟是什么原因推动着福彩刮刮乐的发展呢？业内人士分析认为，品牌游戏的形成与品牌影响力的提升，促进了即开票销量的增长，同时，即开票销量的增长也离不开各省份对其展开的系列促销活动。
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& r O' r6 r; Z7 `/ I2011年，即开票在销品种234个，推出新品种50个。销量居前3名的品种为“争分夺秒”、“百发百中”、“勇士闯关5”，占福彩即开票总销量的20%；销量居前10名品种的销量占福彩即开票总销量的47%，多款游戏逐渐形成品牌；销量最高的50个品种的销量之和占福彩即开票总销量的91.26%，发挥了主力作用。
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j" z# ]1 A1 a; W另外，各省级福利彩票机构为配合新品种上市，开展了形式多样的营销宣传活动。比如，天津组织了“看电影送福彩刮刮乐”活动，上海组织了“激情夏日刮刮乐，超级百万大派送”活动，重庆组织了“刮刮乐嘉年华”活动，这些营销活动，大大提升了福彩即开票的品牌影响力。其中，销量龙头大省份广东，精心组织了“福彩刮刮乐 请您陕西游”活动，深受广大彩民好评 |
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