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全美上一财年彩市数据 金融危机致售彩销量低迷
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近日,美国多州均公示了上一财年内当地的彩票销量及彩市发展情况。由于经济危机的影响,近几年美国持续着高失业率,经济发展滞缓甚至出现了下滑的窘境。各州面临财政紧缩期间,彩票资金在调节财政失衡方面起到至关重要的作用。上一财年,部分州彩票销量稳步提升,并根据当地需求为财政提供了强大助力。然而,部分州的彩市则一蹶不振,其中不乏销量大州。
$ D" s* S& _/ X( c: i/ x/ [ [b]红榜爱荷华州:销量破历史纪录[/b], I' `) j* x$ {$ Q9 [/ N" ]
爱荷华州彩票机构首席执行官特里·理查表示,彩票销量能在低迷的经济状况中“长盛不衰”,主要是由于其具备本土色特,每个州都可以根据当地玩家的喜好研发适宜的彩票产品。“另外,彩票价格低廉也是其制胜法宝之一。你有可能因为一张雄鹿队(密尔沃基市的NBA球队)比赛的门票而望尘莫及,但是几美元的一张彩票却有机会令你飞黄腾达。”特里说道。
& i6 M( B$ h5 j% H0 E+ Z 上一财年,该州彩票营业额达2.71亿美元,为州财政提供了6800万美元的资金支持。这两个数字均达了该州自1985年发行彩票以来的最高值。除ZF受益外,该州彩票玩家也享受了共计1.59亿元的奖金,同比前一财年增长了5.6%。4 N# g8 ]1 S4 b( T' |3 y
[b]宾夕法尼亚州:彩票资金全力“扶老”[/b]
! W1 {7 ?" ~7 |1 u; {3 {8 @9 i ` 在宾夕法尼亚州,已经有越来越多的人投身彩民行列。发行至今,该州彩票销售额共计达32亿美元。其中有1.42亿美元来自上一财年,在过去的四年时间里,该州彩票销量从未达到这一规模。
- F1 j) {2 l) ^. I4 \2 p2 R& X 在上一财年内,该州彩票零售点激增了500多个。“目前,我州已经有超过9000个彩票零售点了。”该州彩票机构临时执行理事杜鲁·斯维特格介绍道。
, {; P3 _; ~% ]% _8 x( [ 与全美其他州有所不同的是,该州法律规定,彩票所得收益将用于全州扶老事业。例如老年人活动中心、社区服务站、老年人教育机构以及老年人文娱场所等都受到彩票资金的大力支持。
1 l3 c7 F# p$ a( ^- a o6 I2 f [b]爱达化州:彩票资金助力“基建”[/b]
" w" b" z4 u" i 同样打破历史纪录的还有爱达化州的彩票销量,上一财年内,彩票收益为州财政提供3700万美元的资金支持,此为该州自1989年发行彩票以来的最高值。“彩票销售的每一美元,都是实实在在的贡献,每一位购彩的居民都成为‘心甘情愿’的纳税人。”该州彩票机构负责人说道。
( D- s2 j3 @! i$ q3 B0 S 据了解,该州彩票收益会平均分为两部分使用。一部分用于教育部牵头的公立学校基础设施建设,一部分用做该州其他基础设施建设基金。
6 ~6 v6 R- o! W8 _# S8 t4 K- J9 } [b]黑榜堪萨斯州:缩减开支“抗击”颓势[/b]
5 F7 }* `, _7 H: o! I2 s& ^8 d 上一财年,堪萨斯州博彩行业总收益达1.04亿美元,同比下降了1%。其中7000万美元来自该州彩票销售额,3400万美元来自州立DC。+ H% l; i( ^4 ]4 N
对于销量下滑,该州彩票机构执行理事丹尼斯·威尔逊表示,“包括彩票在内的各行各业,在金融危机的大背景下,提高效益首当其冲。在下一财年内,我们预计要大幅缩减开支,以面对颓势局面的加剧。”
- \% Y0 {. z5 J; _+ h( t: w0 T6 b [b]阿肯色州:“偏科”即开票酿恶果[/b]
* d( v6 F0 C! z1 A4 O @ 上周,阿肯色州彩票机构召开会议,并声称该州彩市正面临严峻考验。“目前,彩市基本处于一种停滞状态。”该州彩票机构负责人史蒂芬·菲尔兹表示,作为彩市传统“豪强”,虽然该州彩票销量每财年仍可高达4.65亿美元,但是由于过度依赖即开票销售,该州彩市还是出现了不平衡,从而导致了颓势的蔓延。“即开票的成本较高,而且需要不断地翻新玩法和票面图案,以满足彩民的兴趣需求。”
* \. {1 @) v' P/ D [b]纽约州:联销玩法冲击地方彩种[/b]5 C7 \# k/ i' I9 b% A0 ^9 W
在纽约州,当地彩票玩法与多州联销的玩法竞争惨烈。9 K, V, K. N& X, b
上一财年,多州联销的“超级百万”与“强力球”在纽约州的销量分别增长了21%和14%。相比之下,当地玩法的销量则是出现了明显下滑。发行于1978年的“乐透”与发行于2009年的“甜蜜百万”受到的影响最为严重。从今年一月到六月,乐透销量同比下降了1150万美元,降幅达15%。甜蜜百万销量则同比下降了5.4万美元,降幅达21%。 |
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