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[体育资讯]
媒体人：从“吃分红”到“造营收” CBA或许该将扩军提上日程
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直播吧9月2日讯 今日，媒体人@付政浩更新社媒表示，CBA应正式考虑联赛扩军事宜。原文如下：
0 U7 W% T# l! p( i: c; \/ G从一些民营俱乐部陆续转向靠出售青训成果和明星球员来换取营收的趋势来看，其实CBA可以正式考虑扩军了。新球队、新资本进来，也许能通过球员流动带来更多营收和活力。, p+ J1 W% r- X+ I' t# _9 S
CBA自2014年以来再未能扩军，理由众说纷纭。单从商业利益角度来看，主要是担心大饼会越摊越薄。目前，CBA公司除了每年给篮协缴纳10%的营收作为授权费外，扣除所有成本后将全部利润分给20支球队，每家到手差不多就是3000万。在此前，这是大多数民企俱乐部最大的一笔收入来源，比俱乐部的冠名费、门票收入都要多。
, X; T! t0 K C但问题是，联赛分红、冠名等俱乐部自身商务开发、门票这三大收入支柱加起来也不足以支撑俱乐部可持续发展。当母集团不再输血时，俱乐部只能咬牙自我造血，这两年卖球星成为新趋势。龙狮从2024年先行一步、率先探索，后续肯定还会有一些民企俱乐部跟上。+ r. `0 t2 q3 ~1 F
向CBA联赛大家庭的兄弟俱乐部卖球星赚钱，这笔收入可能会取代CBA分红成为俱乐部最大的收入来源。如果大家都能打开思路，那CBA还可以扩军。要么让新加盟的球队缴纳扩军费（当然这种可能性不大，要是肯出钱的话，早就扩军了），要么就抓住这些新韭菜收割一把，趁着他们刚上来、有心气，卖几个球员给他们，双方互惠互利。9 v: \2 U( k/ O1 V) a8 E+ D; f
总之，在人民篮球时代，无论是从扩大联赛的覆盖地区和人口规模出发，还是从CBA俱乐部的财务可持续发展的角度来看，CBA大家庭都理应考虑尽快引入新鲜血液了。CBA虽然学的主要是美国，但从青训模式、球员转会、联赛内部财务等层面来看，CBA的底层逻辑一直都脱离不了欧洲联赛的模式。所以，整体来看，CBA扩军都利大于弊。
5 N6 J' ~. K. h6 g% j8 P" V现在都讲究所谓的双向奔赴。有望进入CBA的球队也不要只盼着赚CBA的分红，也想想怎么给CBA做做贡献，林冲上梁山还得先缴纳“投名状”不是？在有望收获CBA扩军红利的同时，也多想想怎么给CBA做点贡献，这才叫双向奔赴，不然就只能叫吃大锅饭了。% F- H# q4 b8 N. c" H
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扩军确实能带来新鲜血液，但关键还是得看怎么分蛋糕，别到最后大家都没吃饱 |
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