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学者倡澳门年投十亿打造休闲旅游 洗掉赌城形象
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[font=Verdana][font=Verdana] [/font]据澳门日报报道，澳门特区ZF重申会继续朝休闲度假及商务平台方向推进，学者认为，要达致目标必需多管齐下。[/font]) _6 ~# w. v1 ]4 Z. v1 l4 X
[font=Verdana] 当下内地收紧自由行，矛头直指博彩业，应加快包装非博彩元素，淡化赌城形象。现时特区ZF盈余充足，学者建议每年投放10亿元加强推广宣传，加强内部城市形象包装，除了“洗底”，也有助吸引更多非博彩高端客，刺激旅游消费。[/font]
( I" |. X- r0 y) {[font=Verdana] 澳门赌城形象深入民心，学者表示，自由行收紧为两月一签后，持港签内地人又不可入境澳门，踏入9月，市况确实转淡，娱乐城客量也减少。他说，特区ZF宣传非博彩旅游力度太小，要令旅客了解澳门非博彩元素魅力，必须加大力度对外宣传。澳门财政盈余超过200亿元，如果投放5%，即10亿元在包装宣传上，相信会有很大作用。 [/font]
, X6 ]$ g" e/ o4 y[font=Verdana] 澳门拥有丰富旅游资源，如将25个世遗景点拍摄成小故事，可成为新的引客噱头，同时在景点中加入故事式介绍，吸引游客深入发掘。[/font]
- [: D+ b# F$ s2 W' @1 k[font=Verdana] 除了加强推广宣传，也应注意提升内部环境及软件素质。既然要打造休闲城市形象，必需令旅客来澳后有休闲感觉，公共交通设施应充足、旅游区及街道应清洁、旅游零售服务质素要提升。[/font]( |* a+ m. F. D# s! b. [5 F* S- H
[font=Verdana] 此外，特区ZF也应加强推动综合旅游元素，多下功夫包装大型项目，吸引高端客。如澳门每年举行的大型盛事——大赛车，举行期间可以结合嘉年华，吸引更多人流，带动更多消费。[/font]( P1 w$ q0 r- ]* `$ T n
[font=Verdana] 近年外资邀请不少国际巨星来澳表演，对吸引高端消费客作用很显著。澳门文娱表演节目收费较外国便宜，向来吸引不少港客捧场，如果特区ZF可以提早一年安排文娱节目，相信可以吸引更多远至北京、上海的旅客。[/font]
- g7 X0 ]' e4 w' P$ }[font=Verdana] 学者认为，透过特区ZF与企业合作，相信可刺激旅客消费，人均消费可从现时的1000多元增加至5000元。[/font] |
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