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彩票总销量广东稳第一 理性投注山东最懂玩彩真谛
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《彩票总销量广东稳第一 理性投注山东最懂玩彩真谛》5 W1 ?# K1 G& u
全国哪里的人最爱买彩票？广州。哪里的人最敢买彩票？北京。哪里的人最熟悉彩票？山东。不同的城市性格，造就出不同的彩民群体。全国彩民的相同之处在于，对于彩票的公益性越来越认同，对福彩事业越来越支持。
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6 e: _; E, u3 H4 w, b; u; L3 y今年第一季度，全国福彩销量达271.49亿元，同比增加69.52亿元。广东销量继续领跑全国，紧随其后的是江苏和山东。天朝福利彩票销售达到968亿元，再创历史新高。民政部由此给天朝福利彩票发行管理中心记集体一等功。从今年的形势看来，福彩销售保持良好势头将是毫无悬念的。以广东为例，仅今年前3个月，销售额就达到了50.9亿元，成绩相当喜人。广东是人口大省和经济大省，具备良好的彩票销售市场。从1987年12月发行福利彩票至今，广东已培养出成熟的彩票运作模式和成熟的彩民，彩票营销的“根基”打得很牢。因此，广东销量名列全国第一，也就不足为奇。- @5 c6 V' K, s; Q O- @- B& o" Y
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在今年第一季度销量排行榜上，位居第六的北京很有性格。根据第六次人口普查最新公布的常住人口数据计算，今年第一季度，北京人均购彩花费为102.41元，居全国之首，远远高于广东的人均购彩消费50.99元。销售额排名前三位的广东、江苏和山东，在人均购彩消费上，只有江苏留在第3位，广东和山东则分列第6和第9位。北京彩民敢买敢拼，一直是名声在外的。从2008年以来，北京一直位居全国人均购彩额的首位。而且，北京彩民似乎特别不经“挑逗”，每次彩市开出大奖之后，北京福彩的销售额就会出现翻倍增长。今年以来，北京中得5个双色球千万大奖，难怪彩民趋之若鹜。
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排在今年第一季度销售榜第三的山东，历来是我国的彩票大省。山东彩民不仅爱买彩票，还把彩票当成他们日常生活的一部分，对福利彩票很有感情。这和当地福彩一直主打的“亲民路线”有关。山东省福彩中心很注重对基层投注站的工作人员进行定期培训，开展各种创新服务，希望能吸引长期彩民，培养固定的彩民队伍。他们还十分注重发展公益事业，加大宣传力度，擦亮福彩的招牌。这也让更多关注公益的百姓加入彩民行列，壮大了彩民队伍。与此同时，当地的彩民比较熟悉彩票的各种玩法，投注也相对理性，能较好地做到行善、博彩、娱乐的有机结合。 |
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