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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 ! h8 I3 u8 }5 ]6 @
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 4 a4 a% Q$ u: C
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
P& `# O9 w0 ^2 a. A9 _9 @) f 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。
6 d/ U+ Y5 T$ u' @, S/ u# S 外观尺寸：高1,380米×宽316米；总面积436, 250平方米
4 z: u7 L# Y5 U+ m6 e6 d( L8 U3 u 广告牌面积相当于： N2 N! L* _' n9 o
-- 50个足球场 8 W; b+ E5 i H) @" M7 C1 w; c: j
-- 651个网球场 8 R2 u6 I) n( j% R' K
-- 62个伦敦特拉法加广场 (Trafalgar Square)
. z+ a" h8 s8 _' b你可以在这里塞下约4,847,222个足球
# Q( H+ V; H, K或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 3 E+ M6 n9 }. A3 l( y
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
- Y$ z( g5 U6 `1 e ~8 j# q-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍 ) _/ O( V6 p' @0 C. m8 I2 E
-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 $ F3 C2 r3 {$ L
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
. w" ]6 h1 `5 p& w( a0 Y1 V2 Z+ N-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
. v& m$ N3 J: C' i2 x+ o* n 字母的大小：44米高×21至41米宽 # {5 b4 x9 L3 E9 E$ W
使用的植物： 5 |! e# e8 r% N3 R6 X5 A
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子）
/ s, a2 a1 M5 e% ~8 b) A/ u( e“FOOTBALL” = 草坪（40千克种子）
( Y' ^1 C! \7 {0 r" S$ g" ^' v“AND” = 法国金盏花（超过53,000株）
0 I1 W4 D. y6 M2 b# z“STILL” = 罂粟（10千克种子）
# Z/ x& [* @' }6 t: t1 u+ w4 D“FOR” = 泥土 3 ^& i0 B- e0 [2 [- A9 ~2 u" d9 v6 L
镶边 = 甘菊（70千克种子） % v+ `( h* {7 C/ w, T9 o/ Z1 {
背景 = 小麦（9吨种子） * Z7 Y, l+ M! P5 u/ u+ S7 W
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽 2 r1 A0 H8 Q4 r! ?
时间框架： 4 p9 O7 Z7 W1 B
2008年2月18日，测量场地
; U- g1 J& ^/ z$ ^$ S0 x2 K3 @2008年2月28日，播种甘菊和小麦 6 e& d0 u4 {$ ~4 i" V2 c) D
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 " p d6 p1 O& z; ]- o
2008年3月25日，种植草坪 ( Y$ i5 n- B2 _) ~
2008年4月7日，播种油菜、芥菜和三叶草
- L9 q" [+ B+ ~1 z/ k- N8 e( p, O2008年5月15日，栽种法国金盏花
: I5 z! T9 x [9 H" d; @) I: [2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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