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刮刮乐1月销量排行榜出炉 节日主题票抢眼
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[b]争分夺秒”超越“勇士闯关5”位列排行榜首位[/b]
I& n; \; N! _; w7 w: A9 m 记者发现，今年刮刮乐首月销量与2010年12月销量排行榜的对比，排行榜“状元”的位置易主，“[color=#0000ff]争分夺秒[/color]”销量超过去年全年一直稳居排行榜首位的经典游戏“[color=#0000ff]勇士闯关5[/color]”。
+ B' f5 ]4 J" p, w& p" ~ N* W: @ “争分夺秒”彩票上市很久，由于它的玩法有特色，一直深受彩民的喜爱。“争分夺秒”这个游戏充分诠释了“时间就是金钱，赢得时间就会赢得金钱”这句话。该票种的刮开区包括5个区域，区域1是“标准时间”，剩下4个区域是“你的时间”。用“你的时间”对照“标准时间”，如果“你的时间”比“标准时间”短，就可以赢得“你的时间”下方的奖金，反之无奖。. |% c' |4 O6 {/ g
[b] “玉兔迎春”借农历年发力 携多款节日主题票上榜[/b]/ N2 F8 }; o# S4 D7 u$ Z( t
2011年1月份是农历春节前夕，在今年的贺岁节庆主题票“[color=#0000ff]玉兔迎春[/color]”的带领下，各种节日主题票一路高歌，纷纷上榜。1月份销量排行榜TOP中的节日主题票除“玉兔迎春”外，还包括“节大欢喜5”及贺岁新票“恭贺新春”。记者在走访投注站的时候发现，这些喜庆节日票非常受彩民欢迎。李阿姨是一位老彩民，她拿着多张“恭贺新春”跟记者说：“这个票面设计的太精美了，福字、牡丹、玉佩、天朝结，配着大红的底色，看着就喜庆。回家分给孩子们刮刮，要是中个大奖还有惊喜呢！”，爱好收藏的王先生则表示：“‘玉兔迎春’是我的最爱。兔年就要买兔年的彩票，有意义，刮几张图个喜庆，其余的我都收藏起来了。去年我还保留了几张‘福虎迎春’彩票，明年福彩再出‘龙’票我还买！”+ y- g. L! r ]" S5 y, ~, @
“[color=#0000ff]玉兔迎春[/color]”彩票票面整体是大气的红色，票面上是可爱的玉兔一家三口，在给彩民拜年。这个设计也隐含了“全家幸福，和谐美满”的美好祝愿。整体构图将春联巧妙地设计为刮开区，十分有创意，吸引眼球。而“玉兔迎春”既是彩票的名称，也作为春联的横批，票面中间的“福”字预示着给广大彩民朋友带来源源不断的福气。
0 C! y+ q' z- c: T* v: M. Q “[color=#0000ff]恭贺新春[/color]”作为春节主题彩票，画面使用了喜庆的红色系，迎合天朝人传统的色彩爱好。画面构成元素使用了天朝元素牡丹、玉佩，象征富贵吉祥。画面正中为“福”字，预祝彩民在新的一年里福气旺旺。彩票整体画面传统又喜庆，突出“2011”的新年气氛。春节灯笼和天朝结的使用，对画面主题起到衬托和补充作用。
2 u2 n$ W- W, d “[color=#0000ff]‘节’大欢喜5[/color]”是虎年推出的贺岁彩票，由于虎年已经过去，中彩中心对“‘节’大欢喜5”的票面做了淡化虎年的调整，希望它的销售可以适用于任何时间，而不再局限于虎年。这款彩票除了修改票面外，并未做其他修改，依旧保持了它的高头奖和宽中奖面。与虎年有关的玩法调整为灯笼。" i Z4 b. D3 d2 l* }
[b] 各福彩中心巧打春节牌 热卖节日票迎传统佳节[/b]/ r+ J" [0 C! l' [5 l9 x/ y
财政部规定，2011年彩票市场在春节期间2011年2月2日至2月8日休市，除网点即开型彩票外，停止全国其他各类彩票游戏的销售、开奖和兑奖。于是各地福彩中心纷纷利用春节假期，开始了七天假日的即开票户外卖场的销售工作，推出了刮刮乐户外卖场。不少彩站站主利用春节长假采取多种手法拓展刮刮乐销售渠道，各地的刮刮乐户外卖场成为兔年春节七天假日里的一道风景。
. W6 D$ b! @$ T# H( q. v( ^ 广西壮族自治区福彩中心宣传部部长金定华告诉记者，广西部分地市福彩中心于春节休市期间组织了不同规模的刮刮乐户外卖场活动。陕西省福彩中心则鼓励各地站主在休市期间开设即开票户外卖场，像西安、延安、铜川、渭南、汉中和咸阳六个地市站主开设了户外卖场。安徽省合肥市福彩中心布置所属各县区中心站，结合本地实际情况，组织刮刮乐户外卖场。“我们市福彩中心从省中心申领了节日喜庆色彩浓郁的‘玉兔迎春’等品种的刮刮乐，在全市三县四区部分街道、乡镇、投注站、等地开展刮刮乐户外销售活动，大年初一至初六共销售刮刮乐70余万元。”合肥市福彩中心宣传部主任谢立忠告诉记者。* v/ A: |7 C7 F7 a3 Y! s
除了以上省市，像江苏连云港春节期间全市共销售刮刮乐400万元；湖北张家界初四在市中心文化广场举办福彩销售，三天销售彩票17万余元。重庆市、湖南各个县市都安排了刮刮乐小卖场。春节期间，全国各地到处呈现出刮刮乐热卖的场景。( |
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